Events Calendar

Melbourne Direct Marketing for Fundraisers with Derek Glass

29 March 2012
Start time: 08:00

Saxons Melbourne
Level 8, 500 Collins Street
Melbourne, VIC

Speakers: Derek Glass MFIA

Course Summary
Direct Marketing for Fundraisers is a one day course covering maths and analysis, strategic and financial planning, data and data processing, list segmentation, data cooperatives and list exchange networks.

You will hear about the latest trends, techniques and developments in the creative arena, including dimensional designs, high-velocity premiums, and other cutting edge formats from around the world. There will be a multitude of case studies for you to examine, discuss, debate and possibly feel inspired by.

About Derek
Derek has worked with many of the largest fundraising organisations in North America, including WWF, Wilderness Society, UNICEF, PETA and Greenpeace. Since arriving in Australia in 2006, he has written and delivered a number of courses for ADMA and has consulted with many of the largest companies in Australia and New Zealand, including American Express, Australia Post, Commonwealth Bank of Australia, Fly Buys, Origin Energy, Singleton Ogilvy + Mather and Westpac on their direct marketing strategies.

Course Outline

Time

Session

8:00am – 8:30am

Arrival and tea/coffee

8:30am – 10:30am

Maths and Analysis
·Standard Direct Marketing Measures
·Financial Analysis
·Direct Marketing Statistics

10:30am – 12:30pm

Strategic and Financial Planning
·Modelling Donor Behaviour
·Discounting Future Cash Flow
·Lifetime Value & Net Present Value (NPV) Modelling
·Maximising donor value over time

12:30pm – 1:30pm

Lunch

1:30pm – 3:30pm

Data
·List Segmentation
·Testing
·Data Processing
·Prospecting Lists

3:30pm – 5:30pm

Creative
·Presentation and discussion of latest trends
·Review of campaigns from recent FIA awards
·Review of campaigns from ADMA, Echo, Caples and other awards
·Introduction to dimensional formats and high-velocity premium programs

Who Should Attend
Direct Marketing for Fundraisers is designed for experienced fundraising professionals with management or financial oversight of direct response fundraising programs, including: 
  • Direct Fundraising Managers
  • Direct Marketing Managers
  • Marketing Managers
  • Fundraising Managers
  • Communications Managers
  • Campaign Managers
  • Business Development Managers
  • Acquisition Managers

Online bookings are not available.

For offline bookings or further information please contact training@fia.org.au