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Copywriting for Fundraisers

 


This one-day workshop is a hands-on experience with loads of tips and hints to help you be a better writer at work.

Course creator and presenter, Frank Chamberlin EMFIA, has customised this training for FIA to ensure there is the right emphasis for all fundraisers.

Copywriitng for Fundraisers will teach you how to: 

  • Craft more compelling fundraising campaigns
  • Create stories with real stopping power
  • Give your writing more impact
  • Connect donors with your mission

This workshop demonstrates the value of plain English, with a direct focus on fundraising. 

 
Meet the Speaker

Frank Chamberlin

Frank Chamberlin EMFIA
Director
Action Words

Frank has been an FIA member for more than 20 years. Over the years, the copywriting business he founded, Action Words, has been engaged by dozens of fundraisers, particularly for writing fundraising letters. Since 2006, Frank has also been offering a one-day writing workshop, ‘Writing skills to make your team more professional’.

This workshop has had amazing success both within our sector. The testimonials that Frank receives tell the story:

 

“I wanted to increase the emotive nature of our fundraising letters and keep up-to-date on the latest writing insights. As the name suggests, Copywriting for Fundraisers is specifically for our sector - unlike more generic writing courses - and that really appealed to me. I was able to immediately apply what I learnt to writing our newsletter articles and thank you letters. Completing the course has helped me to become a more effective communicator for my organisation’s cause, engaging stakeholders in a manner that will persuade them to act. If you want to better connect with your supporters, I highly recommend FIA’s Copywriting for Fundraisers course.” Anna Wood, Marketing & Development Director, Crusader Union of Australia.


“The Action Words business writing workshop was totally practical and very worthwhile. It made a real difference for us in both our business writing and our communications with our supporters.”
 Trish Hardy, Royal Melbourne Hospital.

“We had a large group of our people attend the session from Action Words and we were thrilled with the results. Everyone gained something practical and we felt the time investment was well worthwhile.” Suzana Ristevski, Strategic Marketing Director, GE Capital.

When he is not copywriting or presenting his plain English course, Frank lectures in the Masters of Marketing at Monash University. In his early career, Frank spent seven years with Du Pont, six years with PWC and four years with Wesley Central Mission. The workshop he is presenting for FIA demonstrates the value of plain English with special focus on fundraising copy.

All FIA short courses have an 8:45am arrival for a 9:00am start, the day will finish at 4:30pm. 


Semester One 2017

To express your interest in the Copywriting for Fundraisers course for 2017, please email training@fia.org.au 

Semester One 2016

For a venue map and parking information please click here.

City Date Venue
Sydney 5 April 2016 Beaumont Consulting
Adelaide 12 April 2016 Guide Dogs SA/NT
Melbourne 19 April 2016 Deaf Children Australia 
Brisbane 17 May 2016 QIMR Berghofer Medical Research Institute

 

Pricing

Member (includes Nominated/Additional Organisational Member) $495
Staff of Organisational Member $560
Non Member $660

 

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Full participation in the Copywriting for Fundraisers course is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.