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Digital Storytelling for Fundraisers

Engage and connect with your supporters on an emotional level through the art of digital storytelling - a good story can inspire us, connect us, and even spur us to action. 

Great stories can turn a passive browser into a financial supporter. To do this, the story must be relevant to your supporter and how they think and feel about your brand. To achieve your revenue goals, your organisation must create content that is highly emotional, informative and sometimes entertaining. This is what people remember and share.

This one-day course will delve into case studies and real-world examples of how you can better meet your supporter’s expectations. You will:

  • explore the digital storytelling process
  • learn how to use the internet and digital channels to share your stories with the world - resulting in new donors and more revenue
  • have the opportunity to start working on your organisation’s content plan.

Learning Outcomes:

  • what is content marketing and digital storytelling?
  • how to develop the donor journey through stories
  • the elements of storytelling
  • types of online content
  • how to use content as a digital strategy
  • your content marketing plan
  • using digital channels: SEO/ social media/ email
  • how to tell stories across both online and offline channels.

This one-day short course is for all fundraisers wanting to engage their donors, attract new ones and learn how to better utilise digital technology to talk to their current and potential supporters.

Join course presenter and creator Shanelle Newton Clapham, CEO, Parachute Digital, as she shares her knowledge and real-world experience in digital fundraising. For more information on Shanelle, click here

2016 Schedule

All FIA short courses have an 8.45am arrival for a 9.00am start, the day will finish at 4.30pm. 

For a venue map, public transport and parking information, please click here.





4 August 2016

QIMR Berghofer Medical Research Institute


25 August 2016

Deaf Children Australia


7 September 2016

Beaumont Consulting


Member  $495
Staff of Organisational Member $560
Non Member $660


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Full participation in the Digital Storytelling for Fundraisers masterclass is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.