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Peer to Peer Fundraising Events

Assess and improve your organisation’s existing fundraising with five key strategies for peer-to-peer fundraising events. Learn how to launch new events, how to leverage digital to enhance your campaigns and how to measure event success.

This interactive course is not about running a gala ball or about the logistics of events – It’s about the strategy behind creating and participating in peer-to-peer fundraising events, and how to market those opportunities.

Using recent data, this one-day course will delve into case studies and real-world examples. Topics to be covered include:

  • an overview of the fundraising landscape (the three pillars of online fundraising)
  • overall benefits of events (including: financial, cause awareness, branding and donor acquisition)
  • why people participate in events
  • types of participants (and those most likely to raise the most money)
  • why your organisation should participate in third party events
  • why charities hold their own signature fundraising events
  • how to attract more and leverage your existing DIY fundraisers.
  • how to engage with your participants using multiple channels
  • how to leverage corporate partners in events
  • a variety of marketing tools to use to drive success through your events
  • how to evaluate your events.

This course is suitable for those new to events and/or fundraising and senior members of an organisation who want to better understand the events and community fundraising space.

Join Anthea Cohen, Marketing & Communications Director,  GoFundraise Pty Ltd, as she presents this course created specifically for FIA based on her experience in marketing and management. Anthea works with Australia's largest events including Blackmores Sydney Running Festival and Melbourne Marathon. Click here for more information about Anthea and her experience.

Semester One 2017

To express your interest for Peer to Peer Fundraising for 2017, please click here

2016 Schedule

All FIA short courses have an 8:45am arrival time for 9:00am start; the day will finish at 4:30pm.

For a venue map, public transport and parking information, please click here.






19 October 2016

Beaumont Consulting


24 November 2016

Deaf Children Australia


30 November 2016

QIMR Berghofer Medical Research Institute


Member (includes Nominated/Additional Organisational Member) $495
Staff of Organisational Member $560
Non Member $660


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CFRE points for Peer-to-Peer Fundraising Events to be announced.