Include a Charity Week 2016
For one week each September, our campaign focuses on Include a Charity Week, a PR-focused activity to amplify and maximise our message. Aligned with international legacy weeks across Europe and in New Zealand, Include a Charity Week raises the profile of charitable gifts in Wills and provides an opportunity for supporter charities to convey their importance.
Include a Charity Week was held this year from 5 - 11 September.
Include a Charity Week 2016 featured a visit from a respected UK fundraising expert, media interviews and breakfast events for the charitable sector in five cities.
Now part of a worldwide movement, the Australian Include a Charity Week ran alongside campaigns in 16 other countries, supported by more than 1000 charities.
This year, the Include a Charity team brought professional fundraiser Stephen George to Australia. With 30+ years’ experience working for some of the UK’s best-loved charities, the former Chair of the UK Remember a Charity campaign posed, according to Radio National presenter Cassie McCullagh, “a compelling argument” for leaving gifts in Wills.
During the week, Stephen undertook a whistle stop tour of Perth, Adelaide, Melbourne, Brisbane and Sydney. “His discussion about developing a better culture of Gifts in Wills across organisations resonated with the audience,” said Include a Charity Campaign Director, Karen Armstrong.
Stephen George was extensively interviewed by the ABC Radio National program, Life Matters, and other campaign spokespeople gave radio interviews around the country.
Include a Charity Week also featured some great human interest articles with stories about local bequestors appearing in newspapers like Dubbo’s Daily Liberal.
A hearty thank you to all those fundraisers, bequestors and charities who enthusiastically participated in our sixth Include a Charity Week, helping us to try and raise the number of Australians leaving a gift in their Will to 15 per cent by 2020.
Not a supporter of Include a Charity? If you think you missed out on a valuable learning experience, find out more about becoming a supporter of Include a Charity, email firstname.lastname@example.org or download our Supporter Form.