Modules two through to 11 are to be completed and submitted for assessment.
Module 1: Introduction to Diploma in Fundraising
This module welcomes participants to the FIA Diploma in Fundraising. It provides an overview of the Diploma content, course delivery and structure, course commitment and expectations, course assessment, and course tutors. This module also navigates participants through the eLearning system – GO1. The resources within this module include the Student Handbook, Referencing Guidelines for Submitting Written Assignments, the Course Evaluation Form (to be completed after each module), and the Completion Declaration Form.
Module 2: Fundraising Strategy
This module is a comprehensive overview of what is needed to develop an effective fundraising strategy. It explores the concept of charitable purpose and fundraising activities. It provides an analysis of the state of fundraising in contemporary Australia. It gives insights into how and why people and organisations give. There is specific information about developing an effective Mission Statement and the relevance of Mission Statements to fundraising. There is a guide for planning a fundraising strategy, and it shows how to carry out a fundraising audit. It also covers setting objectives, measurement and the evaluation of fundraising programs. This module also delves into setting key strategies, competitor analysis, product positioning, and developing a case for support.
Module 3: Fundraising Legislation
All fundraising in Australia must be carried out in accordance with relevant legislation and within an ethical framework. This module gives a comprehensive overview of the State and Commonwealth Laws covering the most important aspects of fundraising. The module includes detailed reference to Australian Privacy Legislation, as it applies to the fundraising sector. There is a broad overview of Tax Laws, relevant to not-for-profits.
Module 4: Ethical Frameworks
Because fundraising operates on trust, maintaining the highest ethical and legal standards is essential. This module gives an overview of the ethical and policy environment within which fundraising is practised in Australia. The FIA’s Code is explained in detail along with other policy constraints. It shows how to apply them to fundraising. The professional standards expected of fundraisers who are members of the FIA are explained in detail. The module also presents the ethical codes of practice of some prominent charities operating in Australia.
Module 5: Direct Response Strategy
Direct response marketing is at the core of most successful fundraising strategies. This module explores the often useful model of the donor pyramid in modern fundraising. It includes an overview of financial aspects including the cost and income ratio of campaigns and the lifetime value of a donor. The relevance of the donor journey for fundraising planning and measurement is explored, along with matching the appropriate channels and content to the donor journey. Participants will learn about managing, using and analysing data to drive fundraising activities, as well as testing performance; what to test and how.
Module 6: Using Offline Fundraising Channels
Targeted, effective communication, using both offline and online channels is essential for effective fundraising. In this module, participants are given an overview of the use of offline communication channels as part of the donor journey. You will review guidelines on composition, targeting and benchmarks for response for direct mail, why and how to use the phone for fundraising, face-to-face fundraising, dealing with negative perceptions of face-to-face and how to motivate staff. This module also delves into non-personalised offline channels including press, TV, radio and outdoor.
Module 7: Using Online Media
How do online channels fit together? This module gives a full overview of the online channels available and how to integrate them for fundraising success. This includes targeting the different kinds of on-line donors and developing personas, creating a good website user experience and tips on using paid search and search engine optimisation (SEO). Participants will discover tips for online display advertising, how to optimise each stage of email fundraising, testing and evaluation and how to use social media for best results. An overview of crowdfunding and adapting to opportunities for mobile and the use of apps are also covered in this module.
Module 8: Major Gifts
Conducting successful major gift campaigns is a specialised element of fundraising. This module will equip participants with the skills they need to run a major gifts campaign. It includes an exploration of the typical profile of a major donor, the development cycle for major donors and details the specific stages of a major gifts campaign. Participants will focus on donor engagement including:
- Types of activities;
- Preparing for a meeting;
- The anatomy of a meeting;
- Closing the gift; and
- How to manage the relationship after the gift and how to prepare for the next cycle of giving.
Module 9: Bequests (Gifts in Wills)
Bequest Giving or Gifts in Wills is of significant value to not-for-profit organisations in Australia. They represent 20 per cent of charitable giving. This module discusses the status and importance of bequests in the Australian context. This includes: the type of person who leaves a gift and their motives; how to ask people to consider leaving a bequest and the types of gifts in wills as well as the information about Wills that is available to the public. Other topics covered include: identifying donors most likely to leave a bequest, communication tips, and In Memoriam Giving.
Module 10: Corporate Fundraising
Corporate Fundraising is very broad in scope and is a growing source of funds, goods, and services in kind for not-for-profit organisations. This module delves into the status and trends in corporate giving. Corporate giving can take many forms, the main ones are covered in this module. These include: cash, stocks and shares; publicity; gifts in kind and staff time; sponsorships and licensing; workplace giving and employee fundraising; as well as the growing area of cause related marketing. Participants will be learn invaluable information on how to identify organisations that are potential corporate givers or corporate partners, who to talk to in organisations, and how to tailor your approach.
Module 11: Trusts and Foundations (T&F’s)
This module gives a comprehensive overview of all aspects of raising funds from Trusts and Foundations (T&F’s). Participants will understand the different types of trusts and foundations, their size within Australia, and how they are influenced by economic conditions. This module identifies the main focuses of T&F’s and the specific areas of need that they support. Detailed information is given on:
- Successful grant application writing;
- How to maintain a continuing relationship with T&F’s is shown in detail;
- The challenge of sustainability when relying on grants for funding; and
- How to use grants to your best advantage is also covered.
Two of the three electives below are to be completed and submitted for assessment.
Module 12: Leadership and Influence
This module shows the importance of good leadership in a fundraising context. Professional fundraisers are called upon to show leadership to staff, volunteers, and in some cases, donors. This module will also equip fundraisers for a leadership role. Participants will begin to understand the basic principles of leadership and what defines a good leader. Various models of leadership styles are shown in detail. The difference between leadership and management is explained. Participants will be able to learn how to apply various theories of leadership, and an understanding of the unique challenges of leadership in a fundraising context.
Module 13: Team Dynamics
This module provides useful information about groups and teams and how to develop high performance teams in a fundraising context. It delves into the different types of teams and how they work and the steps involved in the development of teams within an organisation. Using proven management models for team development, participants will be introduced to the dynamics of teams. This includes: understanding the size and distribution roles within groups; how to assemble a team for a specific purpose and how to identify the factors affecting team performance. This module will help participants identify conflict when it occurs and learn how to apply various methods to manage conflict in a team.
Module 14: Measuring People Performance
This module provides invaluable insights into managing your own workplace performance and the performance of others. Participants will complete this module with an understanding of the main reasons people stay in or leave an organisation. The theories of motivation that apply to organisations are explored in depth. You will be able to identify the different types of performance appraisals and their pros and cons. It includes practical information about conducting or participating in a performance appraisal. You will be made aware of the key considerations involved in the appraisal procedure for both appraisers and staff members.